Uber: “Earn and Chill”

Summer 2017
As part of the summer creative residency at Deutsch, I worked on a pitch for Uber’s “Earn and Chill” campaign, targeted towards onboarding prospective drivers through stratgies for digital and paid social media.

As a designer, I managed the storylines and organization of our pitch, did research for possible directions, and created various assets and mockups. If you’re interested in learning more, I’d love to talk.
© Hilary Lai, 2017